Camry

Best Selling Car in America for 12 of the last 13 years - MotorIntelligence *

Best Selling Car in America for the last 8 years.**

90% of all Toyota Camry’s sold over the last 15 years are still on the Road - R.L. Polk & Co.***

Highest-possible frontal crash test rating in its class. - National Highway Traffic Safety Administration ****

Highest-possible side crash test rating in its class. - National Highway Traffic Safety Administration ****

Highest-possible roof strength crash test rating in its class. - National Highway Traffic Safety Administration ****

2003-2008 Toyota Camry is an Edmunds.com Used Car Best Bet for 2010 *****

#1 on the American-Made Index for the second year in a row. - Cars.com ******

Best Midsize Sedan. - Motor Trend

Avalon

Toyota Avalon named Best Overall Value of the Year, 12 of the last 13 years. - IntelliChoice *

Toyota Avalon named Best Overall Value of the Year for the last 5 years in a row. - IntelliChoice *

2010 Best Overall Value of the Year - IntelliChoice *

Excellent Value - IntelliChoice **

Highest Retained Value - IntelliChoice **

Highest-possible frontal crash test rating in its class. - National Highway Traffic Safety Administration ***

Highest-possible side crash test rating in its class. - National Highway Traffic Safety Administration ***

2011 Avalon given the 2010 Top Safety Pick Award. - Insurance Institute for Highway Safety ***

VENZA

Excellent Value - IntelliChoice *

Lowest Ownership Costs - IntelliChoice *

Best Bet Retained Value - IntelliChoice *

Best Car for the Money - U.S.News & World Report **

Editor's Choice for Small Families - Cars.com ***

MotherProof.com Family Car of the Year - MotherProof.com ****

MotherProof.com Family Car of the Year - MotherProof.com ****

Highest-possible frontal crash test rating in its class. - Insurance Institute for Highway Safety *****

Highest-possible side crash test rating in its class. - Insurance Institute for Highway Safety *****

2010 IIHS Top Safety Pick - Insurance Institute for Highway Safety *****

2010 Ranked Best In Class - Autos.com ******

Corolla

Excellent Value - IntelliChoice *

Highest Retained Value - IntelliChoice *

SmartChoice Ownership Costs - IntelliChoice *

Best Deal for Commuters - Cars.com **

The Toyota Camry and Corolla are the Top 2 Selling Cars in 2009. - MotorIntelligence ***

Best Selling Subcompact in America. - MotorIntelligence ***

80% of all Corollas sold since 1989 are still on the road. - R. L. Polk & Co. ****

2010 IIHS Top Safety Pick - Insurance Institute for Highway Safety *****

Matrix

Editor's Choice for First-Time Drivers - Cars.com *

Highest-possible frontal crash test rating in its class. - Insurance Institute for Highway Safety **

Highest-possible side crash test rating in its class. - Insurance Institute for Highway Safety **

Five-star rating in both frontal and driver side-impact crash tests - National Highway Traffic Safety Administration ***

* - Cars.com
** - Based on IIHS. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org
*** - NHTSA 2010 five-star rating in frontal driver and passenger, and driver side-impact crash tests. Ratings only meaningful when comparing vehicles in the same weight class. 2010 MY vehicle tested. see www.safercar.gov

Prius

Prius was named a 2010 Top 10 Green Car by Kelley Blue Book's kbb.com - Kelley Blue Book *

America's most fuel-efficient car - EPA **

Toyota Prius named Best Overall Value of the Year for the last 8 years in a row. - IntelliChoice ***

2010 Best Overall Value of the Year - IntelliChoice ****

Highest Retained Value - IntelliChoice ***

Lowest Ownership Costs - IntelliChoice ***

2010 MotorWeek's Driver's Choice Award - Best of the Year - MotorWeek

Best Car for the Money - U.S.News & World Report *****

Highest predicted resale value among hybrids. - ALG ******

Highest-possible frontal crash test rating in its class. - Insurance Institute for Highway Safety *******

Highest-possible side crash test rating in its class. - Insurance Institute for Highway Safety *******

Five-star rating in driver side-impact crash test - National Highway Traffic Safety Administration ********

2004-2008 Toyota Prius is an Edmunds.com Used Car Best Bet for 2010 *********

Rated a Best Family Car by Edmunds.com/Parents Magazine *********

Best New Car for 2010 - Kiplinger's Personal Finance **********

Most Dependabe Compact Car, Three Years in a Row - J.D. Power and Associates ***********

The Toyota Prius was named as one of Forbes.com's Toughest cars on the road.************

2010 Residual Value Award - ALG.com *************

* - For more information about the 2010 Top 10 Green Cars from Kelley Blue Book's kbb.com, visit www.kbb.com/green. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
** - Based on EPA MPG estimates. See www.fueleconomy.gov
*** - 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.
**** - 2010 IntelliChoice.com; Overall Car under $24,000; IntelliChoice is a registered trademark of Automotive.com, LLC.
***** - U.S.News & World Report's Car Rankings at usnews.com/cars. Hybrid Cars.
****** - 2010 ALG.com, 2010 Residual Value Awards - December 2009
******* - Based on IIHS frontal offset crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org
Based on IIHS. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org
******** - NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov
********* - Edmunds.com
********** - 2010 Kiplinger Personal Finance. See kiplinger.com.
*********** - J. D. Power and Associates 2010 Vehicle Dependability StudySM
************ - Forbes.com
************* - ALG.com

Yaris

2010 Best Overall Value of the Year - IntelliChoice *

Lowest Operating Costs - IntelliChoice **

Lowest Fuel Costs - IntelliChoice **

Best Deal for First-Time Drivers - Cars.com

Highest-possible frontal crash test rating in its class. - Insurance Institute for Highway Safety ***

Highest-possible side crash test rating in its class. - Insurance Institute for Highway Safety ***

The 2010 Toyota Yaris is a Lowest Annual True Cost to Own® vehicle. - Edmunds.com

Low Cost Car Insurance Award. - Insure.com

Tacoma

Toyota Tacoma named Best Overall Value of the Year for the last 10 years in a row. - IntelliChoice *

Lowest Ownership Costs - IntelliChoice **

Highest Retained Value - IntelliChoice **

Best Car for the Money - U.S.News & World Report ***

Five-star rating in both frontal and side-impact crash tests. - National Highway Traffic Safety Administration ****

2003-2008 Toyota Tacoma is an Edmunds.com Used Car Best Bet for 2010 *****

2010 Residual Value Award - ALG.com ******

The 2010 Toyota Yaris is a Lowest Annual True Cost to Own® vehicle. - Edmunds.com

Low Cost Car Insurance Award. - Insure.com

Tundra

Excellent Value - IntelliChoice *

Highest Retained Value - IntelliChoice *

Highest-possible frontal crash test rating in its class. - Insurance Institute for Highway Safety **

Highest-possible side crash test rating in its class. - Insurance Institute for Highway Safety **

Most Dependable Large Pickup, Five Years in a Row - J.D. Power and Associates ***

RAV4

Excellent Value - IntelliChoice *

Highest Retained Value - IntelliChoice *

SmartChoice Ownership Costs - IntelliChoice *

One of the best family crossovers - Parents Magazine and Edmunds.com Best Family Cars of 2009 - Parents Magazine and Edmunds.com

Highest-possible frontal crash test rating in its class. - Insurance Institute for Highway Safety **

Highest-possible side crash test rating in its class. - Insurance Institute for Highway Safety **

Rated a Best Family Car by Edmunds.com/Parents Magazine ***

Highlander

2010 Best Overall Value of the Year - IntelliChoice *

Highest Retained Value - IntelliChoice **

Editor's Choice for Large Families - Cars.com

Five-star rating in driver's frontal and both side-impact crash tests. - National Highway Traffic Safety Administration ***

2010 IIHS Top Safety Pick - Insurance Institute for Highway Safety ****

Best In Class - 2010 Kiplinger's Personal Finance *****

Most Dependable Midsize Multi-Activity Vehicle, Three Years in a Row - J.D. Power and Associates ******

Consumers' Top Rated Vehicle® for 2010 - Edmunds.com

Highlander was named a 2010 Top 10 Green Car by Kelley Blue Book's kbb.com - Kelley Blue Book *******

4Runner

Excellent Value - IntelliChoice *

Lowest Fuel Costs - IntelliChoice *

Lowest Operating Costs - IntelliChoice *

4Runner durability* is unbeatable. Whether it's at 10, 15, or 20 years, more 4Runners are still on the road today than any other midsize SUV. - R.L. Polk & Co. **

Five-star rating in driver's frontal and both side-impact crash tests. - National Highway Traffic Safety Administration ***

Best Value in America. - Vincentric ****

Sequoia

2010 Best Overall Value of the Year - IntelliChoice *

Excellent Value - IntelliChoice **

SmartChoice Retained Value - IntelliChoice **

Best Car for the Money - U.S.News & World Report ***

Highest predicted resale value among large utility vehicles. - ALG ****

Sequoia received the highest NHTSA driver's frontal crash test rating possible. - National Highway Traffic Safety Administration *****

Most Dependable Large Multi-Activity Vehicle, Four Years in a Row - J.D. Power and Associates ******

2010 Ranked Best In Class - Autos.com ******

2010 Residual Value Award - ALG.com *******

Land Cruiser

Excellent Value - IntelliChoice *

Highest Retained Value - IntelliChoice *

Best Car for the Money - U.S.News & World Report **

FJ Cruiser

2010 Best Overall Value of the Year - IntelliChoice *

Highest Retained Value - IntelliChoice **

Lowest Ownership Costs - IntelliChoice **

Best Car for the Money - U.S.News & World Report ***

Highest-possible frontal crash test rating in its class. - Insurance Institute for Highway Safety ****

Highest-possible side crash test rating in its class. - Insurance Institute for Highway Safety ****

Sienna

2010 Best Overall Value of the Year - IntelliChoice *

Highest Retained Value - IntelliChoice **

Best Deal for Big Families - Cars.com

Highest-possible frontal crash test rating in its class. - Insurance Institute for Highway Safety ***

Highest-possible side crash test rating in its class. - Insurance Institute for Highway Safety ***

2011 Sienna given the 2010 Top Safety Pick Award, currently the only minivan to recieve the award in 2010 - Insurance Institute for Highway Safety ***

Best in Class - 2010 Kiplinger's Personal Finance ****

A 2010 Top 10 Road Trip Car. - kbb.com *****

Low Cost Car Insurance Award. - Insure.com